At The Square Agency, we’re kicking off our “Squarespace Refresh 2024 Spotlight” series with the revolutionary Design Intelligence feature. As AI continues reshaping our digital world, Squarespace’s Design Intelligence is a game-changer that merges automation with creativity, making it easier than ever to design websites with precision, beauty, and brand alignment.

What is Design Intelligence?

Design Intelligence is Squarespace’s AI-powered suite designed to assist in creating tailored, visually striking websites. It offers AI-driven tools like Blueprint AI, which generates custom website layouts based on your brand’s unique identity—from business type to color palette. Instead of starting from scratch, you get a polished foundation to build on, optimizing both time and creativity.

Squarespace emphasizes human creativity with AI as an assistant rather than a replacement. This principle fuels their Layout Switcher, which allows users to experiment with different design layouts for each section of their site, customizing every element to perfection.

Key Features of Design Intelligence

1. AI Website Copy – Instantly generate or refine website text to match your brand’s tone.

2. AI Video and Product Descriptions – Craft captivating descriptions with minimal input.

3. Fluid Engine – A next-gen drag-and-drop website editor for total creative control.

4. Dynamic Dashboards – Scale your business with data-driven insights and AI-driven content creation.

5. AI SEO and Email Campaigns – Seamlessly optimize site descriptions, email content, and proposals to streamline your marketing.

Why Design Intelligence Matters for Business Owners

For entrepreneurs and businesses, staying competitive means maintaining a cohesive brand identity across all digital touchpoints. Squarespace’s AI helps automate this process, ensuring consistency in design and messaging, while freeing up time for more strategic efforts.

From automatically generating SEO-friendly content to crafting persuasive proposals, Design Intelligence allows you to maintain your unique brand while scaling efficiently. It’s not just about aesthetics; it’s about creating a website that performs on every level—visually, functionally, and in user engagement.

Looking Ahead to 2025

As we move into 2025, this advanced AI toolset positions businesses for success by simplifying website creation while delivering high-impact designs. Whether you’re a startup or an established brand, Squarespace Design Intelligence enables you to create visually stunning, intuitive websites that grow with your business.

Stay tuned for the next entry in our Squarespace Refresh 2024 Spotlight series as we explore more groundbreaking features that are transforming digital spaces.

For more on Squarespace’s Design Intelligence, visit Design Intelligence.