Squarespace & AllBright Masterclass: Building an Authentic Online Community (Video Replay)
We’re entering a new era of the internet, one where the creator economy is fading away, due to algorithm shifts, the need for virality and (quite frankly) smarter audiences…
This shift is making space for authentic online spaces and connections with your audience, away from noisy trends and overconsumption. I’m not saying that Social Media is out and websites are in, what I’m emphasising here is the unique opportunity to lean into the shift, and utilise the strengths of both ‘audience building platforms’ and ‘community building platforms’. Squarespace
To dive deeper into this topic, I’ve teamed up with AllBright and Squarespace to deliver a value packed masterclass called "Building an Authentic Online Community", sharing the exact formula we use, at The Square Agency, to help our clients cultivate authentic online communities!
Partnership with AllBright & Squarespace
Key Takeaways
Community really matters. They can be extremely powerful for the member and business, producing leaders, creating a competitive advantage, serving your audience at scale, and provide a trusted space for audience members to connect.
We're entering a new era of the internet, allowing for openness, greater user experience, autonomy online. With this shift comes a lot of opportunity, a space for leaders, businesses and thought-leaders to offer real value.
Brands cannot assume that an engaged audience = an engaged community. Communities are where brands can build authentic connections with their most engaged and loyal members, offering more value and showing up in a way their members want & need.
Entrepreneurs and brands can leverage the strengths of community building platforms like Squarespace, offering an all in one solution to run your business, cultivate your community and deliver value with tools for lead generation, email campaigns, resource design, memberships and more.
As we enter a new phase of online spaces towards building communities in 2024, the tools and strategies shared in this masterclass showcase the accessibility and potential of working with Expert Squarespace Website Designers and using platforms like Squarespace, to not just create but scale and enrich our businesses.
